Sustainable and Delicious MòR Trout

Are you looking for a sustainable, high-quality fish option that doesn’t compromise on flavour? Look no further than our latest addition to our sea food range -  MòR Atlantic Trout, a steelhead trout reared in the pristine waters of Loch Melfort on Scotland’s west coast. With its exceptional taste and unparalleled sustainability credentials, it’s a seafood option you can truly feel good about. 

We know how important it is to make informed choices about the seafood you bring to your table, so we asked Mike from A Passion For Seafood, who recently visited MòR Atlantic Trout, to answer all your questions.

What makes MòR Atlantic Trout different from farmed salmon or other trout? 

The secret lies in the innovative rearing practices of the Cannon family. Unlike traditional salmon farming, which can be highly intensive, MòR trout are reared in open pens situated in the strong tidal currents of Loch Melfort. Here are the key differences that set MòR Atlantic Trout apart:

• Lower Stocking Rates: The fish have plenty of space to swim freely, resulting in active healthier trout with less fatty meat and a deeper flavour.
• Marine Environment: Reared in marine waters instead of lakes or running freshwater, the trout develop a superior texture and taste.
• Environmentally-Friendly Feed: These trout are fed an algal-based protein rather than wild fish, significantly reducing the ecological impact and addressing the concerns of feeding wild fish to farmed fish.

Is MòR Trout sustainable? 

Absolutely. Sustainability is central to MòR trout production. The fish are reared using advanced methods that prioritise environmental conservation and minimise ecological disruption.

• Eco-Friendly Feed: As already mentioned, using algae-based protein reduces the impact on marine populations, which are often depleted in conventional salmon farming.
• Thriving Ecosystem: Loch Melfort benefits from strong tidal currents and fresh, nutrient-rich water, creating a diverse marine ecosystem. Dolphins, basking sharks, and whales are commonly spotted in the area, demonstrating its ecological health.
  
  

How are animal welfare and quality ensured? 

Animal welfare is a key focus of the Cannon family’s approach. The trout are cared for throughout their life cycle, from egg to harvest. Their practices include:

• Genetic Selection and Monitoring: The Cannons nurture their brood stock from egg to maturity, ensuring optimal health at every growth stage.
• Activity and Space: Low stocking rates mean the trout swim freely.
• Reduced Stress: The fish are minimally handled, avoiding the aggressive check-weighing and intensive regimes often found in traditional farming.
  
  

What makes MòR Trout so nutritious?  

The exceptional care, carefully managed diet, and pristine environment of MòR trout contribute to their superior nutritional profile. These lean fish deliver high-quality protein containing all nine essential amino acids, along with optimal levels of Omega-3s. They’re also rich in vital nutrients, including Vitamins A, D, and B12, as well as iodine, selenium, and a high concentration of anti-inflammatory compounds that are more easily absorbed than those derived from plants.

Where does MòR Trout come from? 

MòR trout are reared in Loch Melfort, located just south of Oban along Scotland’s spectacular West Coast. The unique location boasts:

• Strong tides providing a daily influx of fresh, pristine and highly nutritious water, sea life in the loch is abundant with dolphins, basking sharks and whales a common sight
• A flourishing seabed ecosystem that supports lobsters,  langoustines, oysters and mussels which all combine to enhance the diversity of sea life and provide nutrition for the food chain. 

How does it taste? 

The active lifestyle of MòR trout, coupled with the care provided throughout their life, results in a chunky fillet with a superior flavour and texture profile and less fat compared to traditional salmon.  

Why is this trout so special?

MòR trout is the culmination of decades of expertise. Stuart Cannon, the founding father of this sustainable trout farming practice, pioneered the rearing of steelhead trout as an alternative to salmon in the 1970s. Today, this legacy has evolved into a product that embodies environmental sustainability, exceptional animal welfare, and unrivalled taste. 

How can I buy MòR Trout? 

MòR Atlantic Trout  is available to order online either as fresh trout fillets or cold smoked trout fillets. Whichever you choose, you can be confident that you’re purchasing a product reared under optimal conditions and with the highest standards of care. We think it’s exceptional, and we’re certain you will too. 

Try MòR Atlantic Trout today and experience the difference for yourself.